Linking Business, Technology & Horses

HorseTech Innovation

Welcome to HorseTech Innovation, a consultancy group founded by Phoebe Bright, a technologist and horse enthusiast. This enterprise harnesses the diverse skills and experience of a unique team who bring both depth and breath of knowledge. Together we can support you in achieving your goals in the arena of equine technology and innovation.


If you make products for horses or riders and want to add technology or you are a tech company and want to understand the equine market, we can help you bridge the gap.


Need to get up to speed with all the technology trends and buzzwords and what opportu- nities and risks they present to the equine community.


Explore future threats and opportunities for your organisation as a group. Facilitated workshop using our custom Future Scenarios for those in the Equine world.


You have an idea for a horse tech product - What is the market? How will you fund it? What are the tech risks? How will you select a tech partner?

The Team

Phoebe Bright

Phoebe Bright
Founder and Horse Technologist

Phoebe has a software and business consultancy background and can think big picture and long term as well as the more detailed level of implementing tech projects.

Jacqueline Walsh

Jacqueline Walsh
Strategy and Business Development

Jacqui comes from a banking background and is good at finding the pragramatic solution and articluating that.

Previous Clients

Weatherbys General Stud Book
Tyndall National Institute
The Irish Field

As Individuals we have worked with some of the largest companies in the world through to startups and our experience covers Banking and Financial Services, Construction, Aviation, Public Service, NGOs and Volunatary Sector... Could put up large page of logos here...


Examples of our charging structure (Ex VAT at 23%):

Skype Call
  • 1 hour skype
  • what do you need?
  • what could you do?
  • next steps
Site Visit
from €1000
  • half day visit
  • two members of team
  • understand needs
  • explore ideas
  • next steps
Feasibility Study
from €5000
  • context
  • challenges
  • risks
  • market overview
  • funding
  • next steps


Receive occassional news and notification of events. Unsubscribe at any time.

Latest blog posts

Contact us

Let us know if you want to work on your project with us or just drop a line to say hello. We're always glad to receive your messages.

Last name is not required.

Reach us

+353 86 810 6751